Real Impact Marketing

Own your brand. Make your mark.

At Real Impact Marketing, we believe every real estate agent deserves to feel confident, seen, and in control of their online presence. We're here to help you show up boldly, attract aligned clients, and grow a brand that feels as good as it looks.

Founded by creative strategist and designer Alyssa Falk, Real Impact Marketing was born from a deep love for visual storytelling and a front-row seat to the world of real estate—thanks to a trailblazing mom who showed her what hustle, heart, and high standards looked like.

What started as Design N Essentials evolved into something bigger: a full-service marketing studio that doesn’t just “do social”—we help you own your brand with clarity, creativity, and consistency.

Since 2015, we’ve supported real estate agents and service-based pros who are ready to stop guessing and finally market themselves with purpose. Whether you're showing up on YouTube, creating a listing presentation, or planning your next campaign—we’re the creative engine behind the brand you’re building.

Meet the Real Impact Team

Bea Pacson

Art Fairy

Bea Pacson, a graduate of Bachelor of Science in Information Technology and currently working as a Graphic Designer for Design N Essentials. I am also a Social Media Manager, and more importantly, a full-time mom — a role that continues to shape and inspire me every single day.

My journey into the world of remote work and digital marketing began when someone very special to me, Ate Fona, introduced me to the world of virtual assistance. She not only mentored me, but also became a life-changer for me and my family. I will always be grateful for her, as her guidance gave me direction and purpose in a time when I needed it most. Because of her, I found my passion in social media management and decided to focus on it wholeheartedly.

Over time, I’ve handled accounts in the real estate industry — a field that unexpectedly opened my eyes to another interest: house design. Even with simple layouts and concepts, I find so much joy in visualizing and creating home designs. It’s become a hobby that blends creativity and function — something that complements my graphic design work beautifully.

Today, I manage multiple responsibilities: being a mom, a team member, a creative designer, and a digital strategist. While life can get busy and challenging, I remain passionate about my work and committed to helping businesses grow through social media. My goal is to continue learning, creating, and balancing my roles with love and dedication — both at home and in my career.

Kimberly de Jesus

Art Fairy

With over a decade of experience in the magical realm of marketing, Kim is a true art fairy who has helped numerous brands sparkle and shine. As a Marketing Coordinator, she masterfully weaves together gorgeous graphics, eloquent emails, and attention-grabbing copy, enchanting clients and customers with a touch of faith, trust, and pixie dust.

Mark Jayson Aguilar

Video Wizard

Mark Jayson Aguilar is a skilled video editor and graphic designer at Design N Essentials, with a strong focus on creating dynamic and visually compelling content for social media and corporate clients. He specializes in real estate video content, where his keen eye for detail and storytelling allows him to produce high-impact visuals that elevate brand presence and engage audiences across digital platforms.

With a background in Hospitality and Restaurant Management, holding a Bachelor of

Science degree in the field, Mark brings a unique blend of creativity, discipline, and client-centered thinking to his visual work. His early career experience working in various restaurants and bakeshops instilled in him a deep appreciation for hard work, precision, and presentation—qualities that now define his approach to video editing and design.

Mark works keenly and meticulously, ensuring that every frame and graphic element aligns with the client's goals and audience expectations. His ability to translate ideas into polished visual stories makes him a valuable creative asset in fast-paced content environments.

Beyond his professional pursuits, Mark is passionate about music, frequently attending live concerts. He also enjoys immersing himself in RPG video games and is an avid collector of watches and toy figures, hobbies that reflect his appreciation for design, detail, andstorytelling.

Roel John Montano

Video Wizard

Roel John Montano is a creative and highly motivated video editor with a strong commitment to producing high-quality, engaging content that aligns with client visions and goals. With years of hands-on experience in video editing, Roel has developed a keen eye for storytelling, pacing, and visual composition, ensuring every project delivers impact and satisfaction.

Before focusing exclusively on video editing, Roel gained valuable experience in the creative industry through roles in printing services, photo editing, and designing custom souvenirs and invitations. This diverse background has sharpened his attention to detail, strengthened his design sensibilities, and deepened his understanding of visual aesthetics across different media formats.

Although not formally awarded, Roel is recognized for his dedication, consistency, and the ability to meet tight deadlines without compromising quality. He prides himself on being a fast learner, always eager to refine his techniques and stay updated with the latest editing tools and trends.

Outside of his professional life, Roel finds joy in spending time with his dogs and enjoys relaxing outings with friends—experiences that keep him grounded and creatively inspired. Known for his reliability, positive attitude, and passion for his craft, Roel continues to grow as a creative professional, delivering work that not only meets but often exceeds expectations.

Tailored Marketing Solutions Just for You

Your Business is Unique—

Your Marketing Should Be Too.

We know that every real estate agent has different goals, challenges, and visions for success. That’s why we offer custom marketing packages designed to meet your specific needs. Whether you’re looking to enhance your social media presence, create stunning video content, or design eye-catching materials, we’ll craft a solution that works for you.

What Makes Real Impact Different?

  • Real estate is our language. We specialize in marketing for agents, brokers, and teams—but we also serve powerhouse entrepreneurs in wellness, beauty, and boating.

  • We do it all, so you don’t have to. From YouTube editing and SEO to Canva graphics and listing templates—our $1200/month package is your all-in-one marketing system.

  • We’re your creative team. With a tight-knit crew across the U.S. and the Philippines, you get friendly, fast support plus the strategy to back it up.

  • We teach as we go. You won’t just get content—you’ll understand why it works. Our Canva trainings, video walkthroughs, and mini-courses are built to empower.

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